As a fragrance expert, I have spent years studying and understanding the complexities of natural fragrances. These fragrances are derived from natural aromatics found in nature, such as trees, flowers, and plants. And it's no surprise that many consumers are drawn to products labeled as “natural”. But what does that really mean? Is it just a marketing ploy or is there more to it?When a company claims that their product is 96% natural, they are often referring to ingredients that have retained at least 50% of their molecular structure after being processed from a natural source.
However, this definition can be misleading and leave consumers with more questions than answers. At our company, we take pride in providing our customers with as much information as possible about our natural fragrances. We can assure you that all of our fragrances are 100% naturally derived from various parts of the plant, such as the stem, root, and leaf. We never use pesticides, solvents, dyes, or petroleum-derived ingredients in our natural fragrances. And to top it off, our fragrances are vegan and free from phthalates and parabens. So how do we create these natural fragrances? We use oils and products isolated from plants through processes like distillation, extraction, and expression.
This means that nothing synthetic is used in the process or added to our natural fragrance. If we were to use any synthetic ingredients, we would not be able to label our products as “natural fragrance”.While we strive to use organic plants whenever possible (always without pesticides), our natural fragrance is a combination of essential oils of natural origin, floral extracts, and other ingredients that produce aromas of plant origin. This unique blend creates a fragrance that is both natural and captivating. However, I understand that there may still be reservations about the safety of natural fragrances due to the lack of ingredient disclosure. As an expert, I have developed my own classification system that reflects my attitude towards the overall safety of both natural and synthetic fragrances.
On the other hand, the International Fragrance Association (IRFA) allows for traces of synthetic fragrance ingredients, such as solvents, antioxidants, and preservatives, in their definition of natural fragrances. But rest assured, our natural fragrances are rigorously tested and safe for use. In fact, we are so confident in our products that we offer a money-back guarantee if you are not satisfied with your purchase. It's also important to note that even though natural raw materials used in fragrances may have warnings on their safety data sheets, they are still considered natural. This is because these materials are physically isolated from plants through processes like distillation, expression, and extraction.
