As an expert in the fragrance industry, I have witnessed the growing popularity of natural fragrances and the confusion surrounding their definition. Many consumers are drawn to products labeled as having natural fragrances, believing them to be safer and healthier alternatives to traditional fragrances. However, the truth behind natural fragrances is not as straightforward as it may seem. Natural fragrances are complex compounds derived from natural aromatics found in nature, such as trees, flowers, and plants. These fragrances are extracted through various methods, including distillation, extraction, and expression.
At our company, we take pride in using only 100% naturally derived fragrances from all parts of the plant, without the use of pesticides, solvents, dyes, or petroleum-derived ingredients. Our commitment to using only natural fragrances means that our products do not contain any phthalates or parabens and are vegan-friendly. We never use synthetic fragrances in our products, as we believe in the power and purity of natural ingredients. This is why we can confidently label our products as having a “natural fragrance”.While we strive to use organic plants whenever possible, we understand that not all plants can be grown organically. However, we always ensure that our plants are free from pesticides.
The term “natural” has become a buzzword in recent years, especially in the health and wellness industry. Unfortunately, this term is not regulated when it comes to fragrance ingredients. Under the Fair Packaging and Labeling Act of 1966, manufacturers are not required to disclose the ingredients used in their fragrances. This is because these ingredients are considered trade secrets. As a result, consumers are left in the dark about what exactly is in their scented products.
This lack of transparency is concerning, especially for those with allergies or sensitivities. It is also important to note that the term “natural” can be misleading. In some cases, it may refer to ingredients that have retained more than 50% of their molecular structure after being processed from a natural source. These compounds are often cheaper than their natural counterparts and are usually mixed with artificial carrier ingredients. Whether a fragrance is synthetic or natural, it is expected that the manufacturer follows good manufacturing processes. However, the reality is that the manufacturing process for natural aromatic oils is often carried out in a chemistry laboratory, with little transparency about the process and materials used.
This lack of disclosure and transparency means that many natural fragrances would not pass strict certifications such as MADE SAFE.At our company, we understand that everyone's body chemistry is unique, and even with natural ingredients, some individuals may still experience allergic reactions. This is why we are committed to providing as much information as possible about our fragrances without revealing our unique blend of scents. In conclusion, natural fragrances are complex compounds derived from natural aromatics found in nature. While they may seem like a safer and healthier alternative to traditional fragrances, the truth is that there is no regulation or standard definition for what constitutes a “natural fragrance”. As an expert in the industry, I believe in the power and purity of natural ingredients, but I also believe in transparency and honesty when it comes to labeling and disclosing fragrance ingredients.
