As a fragrance industry expert, I have dedicated years to studying and working with natural fragrances. These intricate compounds are derived from natural aromatics found in trees, flowers, and plants. Not only are they visually stunning, but they also have a significant impact on the environment. The process of extracting scents from trees and plants has led to deforestation around the world. And while extracting animal scents may seem like a more ethical option, it is actually a lengthy and painful process.
As consumers become more aware of the environmental consequences of their purchases, the demand for natural fragrances has skyrocketed. In fact, many companies are now marketing their products as safe and healthy alternatives to traditional fragrances. However, as we discussed in our previous article on greenwashing in the candle industry, this may not always be the case. Recreating the same natural fragrances is a challenging task, even if the notes come from the same sources. It's important to note that the term "natural" can be quite broad and vague. In the fragrance industry, it can refer to ingredients that retain at least 50% of their molecular structure after being processed from a natural source.
This means that even synthetic fragrances can be labeled as "natural."One of the most fascinating aspects of natural fragrances is that they smell different to each individual. Just like plants themselves, their scent can change and fade over time. In contrast, synthetic fragrances are derived from laboratory chemicals.If you want to keep your home smelling fresh, consider using natural scents that you and your family love. These can be obtained from essential oils or other plant-based sources.
Not only do they provide a pleasant aroma, but they also have therapeutic benefits. But what about the notes of forestry and animals that are often associated with traditional fragrances? Synthetic scents are able to replicate these natural chords without causing harm to the environment. This is why the word "natural" has become a popular buzzword in recent years, as health and wellness have become more widespread in the consumer products industry. As an expert in the fragrance industry, I believe it is crucial to collaborate with companies that prioritize sustainability and ethical practices. This means using natural plant-based oils instead of harmful chemicals, ensuring that their fragrances are not tested on animals, and being transparent about their manufacturing processes. Unfortunately, not all companies are as transparent as we would like them to be. Due to the lack of disclosure of ingredients and the lack of transparency surrounding actual manufacturing processes, many natural aromatic oils would not meet the strict MADE SAFE certification standards. It's also important to note that natural fragrances can be affected by external factors.
For example, if there is a heat wave or pesticides are used on the plants, it may be impossible to recreate the same fragrance. This is why it's crucial for companies to prioritize sustainable and ethical practices throughout their entire supply chain.
